PulteGroup, Toll Brothers and Meritage Homes plan southeast expansion with eyes on projects and prospective projects in North Carolina, South Carolina and Florida.
PulteGroup has outlined expansion into the Triad area of North Carolina and new Del Webb communities planned in the Florida market. In the Triad area in North Carolina the company plans to begin construction this spring on a 146-lot subdivision in High Point called Falls Grove. Toll Brothers has purchased more than $35 million in land in Central Florida since December and has announced plans for more than 650 homes in four new residential communities. Meritage is looking to cluster hundreds of new homes on a 152-acre tract in Greenville, S.C. Pulte's Falls Grove community will feature single-family detached homes and townhomes on a 28-acre site. The land is in Davidson County but was annexed by High Point several years ago when another project was proposed that never went forward. Falls Grove is the first of several planned communities by Pulte in parts of the Triad that include Greensboro, Winston-Salem and Burlington. "This strategic expansion provides another avenue of growth and allows us to extend our high-returning operating model into important new housing markets," said Ryan Marshall, Pulte president and CEO. "Having made these initial investments, we see the potential to introduce our first-time, move-up and active adult brands to each of these markets in the future.” Developers got the land for Falls Grove rezoned last year to accommodate their plans. The site is adjacent to the Laurel Oak Ranch development, a 360-acre mixed residential subdivision that's also in the Davidson County part of the city. There will be 23 single-family homes priced from $240,000 and up on the northern part of the site. The southern part of the site will include 123 townhomes with prices starting at around $200,000. Pulte has a division in Raleigh, operates in more than 40 markets throughout the country. Pulte announced earlier this month it will build its third Northeast Florida Del Webb community on 226 acres in Wildlight, a master-planned 2,900-acre community in Nassau County along Florida 200 between Interstate 95 and U.S. 17. Raydient Places + Properties is the developer. Model homes are expected to open in early 2022. “We just identified Nassau County as a perfect place for active adults to retire to whether they’re Florida locals or coming in from out of state,” said Tony Nason, vice president of operations for Pulte’s North Florida division. “The proximity to Amelia Island, beaches, Jacksonville airport and everything Jacksonville has to offer just seemed like a perfect fit for our brand.” Pulte plans up to 660 single-family homes. It will offer 16 floor plans from 1,343 to 3,339 square feet. Homes prices will start in the $200,000s. Del Webb Wildlight will offer a 12,000-square-foot amenity center, two pools, tennis and pickleball courts, a dog park and more than 10 miles of walking trails. Del Webb is the largest development in Wildlight so far. Pulte has Del Webb communities in Nocatee and eTown. Both are selling homes in phase two. Nason said amenity centers in both communities are under construction and the communities have been successful. Del Webb also has communities in Naples, Orlando, Palm Beach, Tampa, Sarasota and Port St. Lucie. Pulte recently opened several communities in Northeast Florida and has plans for more growth in the area, Nason said. The Greenville site Meritage is eyeing is near Grove Elementary School south of Interstate 85, but two Greenville County Council members say that Old Grove Road needs major improvements before the development can be built. Speaking at a recent public hearing, Meritage Homes’ Greenville Division President Omar Rodriguez said changing the property's zoning from industrial to residential would create "a real opportunity to do something special here.” It is unclear precisely how many homes would be built on the tract. Paul Harrison, a civil engineer for the development, said the density would not exceed 3.6 units per acre. For complete contact information for all business leaders at Pulte, Toll Brothers, Meritage and the other leading U.S. homebuilders including all corporate and division contacts, consult The National Builders Directory and Online Database.
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